Business of Marketing

My business journey has been like a lot of professional marketers -- not linear.

I started in content creation, moved into copywriting, then learned content marketing with SEO. Now, I work to direct your content to work for you. Analyzing the ways it's failing, and creating a plan for you to get the most out of your content for your audience.

There are times that your message and your audience's needs fit together smoothly, like sugar in a cookie. It's there and you love every moment of it.

Then there are times that your message will need a little more work to make sense, like a peanutbutter and jelly sandwich. You can see how individually it doesn't work, but when you put all the pieces together, it's amazing.

As your business grows, your audience will come to appreciate the ways you fit seamlessly into their lives. 

I've come to realize very few businesses need to implement every single complicated marketing theory that exists. You need to focus on marketing tactics using strategies which solve a specific problem for your business right now. That's not just buzz-word speak... it's getting down to the basics of making a difference in the bottom line of your business.