My business journey has been like a lot of professional marketers -- not linear.
I started in content creation, moved into copywriting, then learned content marketing with SEO. Now, I work to direct your content to work for you. Analyzing the ways it's failing, and creating a plan for you to get the most out of your content for your audience.
There are times that your message and your audience's needs fit together smoothly, like sugar in a cookie. It's there and you love every moment of it.
Then there are times that your message will need a little more work to make sense, like a peanutbutter and jelly sandwich. You can see how individually it doesn't work, but when you put all the pieces together, it's amazing.
As your business grows, your audience will come to appreciate the ways you fit seamlessly into their lives.
I've come to realize very few businesses need to implement every single complicated marketing theory that exists. You need to focus on marketing tactics using strategies which solve a specific problem for your business right now. That's not just buzz-word speak... it's getting down to the basics of making a difference in the bottom line of your business.
One of my favorite things to do with my husband is to come along when he is piloting small airplanes.
We fly to local stops, eat at a local dive, and fly back home. You can follow those adventures on IG. @jacmedia.co
Our family is located in Southern Indiana and have two young teens we are raising to be kind humans.
In our first call (totally free), I'll ask a lot of questions about your business, your goals, your problems and your successes. Where you want to be, and what you've already tried to reach that place.
Give me a week to understand who you are, what you're trying to accomplish, and how I can help. I want to learn as much as possible about you, your business, and your audience. Then I can recommend great next steps.
A detailed a plan will be created for your business. Your plan will include how to best accomplish your goals and areas I find that are clear wins for you.
As a marketer, I love cookies. As a consumer, I turn them all off. You have your big pants on today, so you can decide what to do here.